It was as a young teen that she first discovered her love for fashion where she was influenced by 90’s pop culture, chic cities and the Spice Girl’s immaculate sense of style.
Instinctively knowing that she would one day start a fashion business of her own, Farhanna went onto study Marketing in the United Kingdom at the University of Hertfordshire.
After graduation, she started her career in corporate as a Human Resource Analyst and moved on to Change Management. Farhanna observed how her management and colleagues dressed. They were always complementing her taste in fashion and that she would conversed with them about what looks good and what’s not. During this period, Farhanna was inspired by power dressing and the potential of creating a fashion brand that would cater to versatility of women in different sizes as well as the subtle language of tailoring.
Based in tropical Brunei Darussalam, Na Forrér (pronounce as Na – For – Rare) is a demi couture designer brand for the modern muse, heavily inspired by girl power, heritage and the city.
Na Forrér first gained social media attention due to the exclusivity of the “Made to Measure” service. The brand reflected Na Forrér’s image of dressing for success, capitalizing on looking stylish as a motivating factor towards achieving success. She then gained more social media attention from abroad due to her commitment in infusing the Songket (traditional Malay woven brocade) fabric into modern wear.
To date, Na Forrér caters an array of clothing that entails a combination of individualism, elegance and edge. Each piece carries the attitude of being an unapologetic female with a whole lot of sass but at the same time poised. Versatility of each design is key where the wearer can mix and match from day to night, looking all glamsual (glamour + casual). Always on hand to assist clients with styling tips, sizing and measurements, color and fabric selections, Farhanna Pura generously demonstrates her expertise and absolute commitment to achieve the client’s “gotta-have-it look”.